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For many years in my teaching for business groups, I've been discussing the differences between "should" and "could". There can be occasions when Should is appropriate. ("You could consider the feelings of your team when discussing risky topics" doesn't have the same power as "You should...") But in some of those situations, your option C "would" be an excellent option. That's a new one for me and I'll remember it — thanks!

Also, it's a brilliant observation that we "should" ourselves far more than we do others. Important to remember we can give ourselves the same options.

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Thanks David. I'm really interested how we can get the most out of ourselves and those we teach improv to - and I'm more and more convinced that small changes in language can make bigger differences than I initially realised.

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